Google Ads Performance
Total Spend
$1,448
5 Active Campaigns
Interactions
434
Avg CPC: $3.34
Impressions
9,588
CTR: 4.53%
Conversions
86
CPA: $16.84
Top Performer: AIA | PMax #2 leading with 40 conversions at $13.93 CPA. Phone Promo | PMax delivers best efficiency at $9.42 CPA with 30 conversions.
| Campaign Name | Budget | Impr | Interactions | Phone Calls | Conv | CPA | Cost |
|---|---|---|---|---|---|---|---|
| AIA | PMax #2 | $75.00 | 4,412 | 225 | 59 | 40 | $13.93 | $557.28 |
| Phone Promo | PMax | $40.00 | 3,335 | 138 | 50 | 30 | $9.42 | $282.64 |
| Phone Promo | Search #2 | $40.00 | 901 | 43 | 20 | 15 | $20.63 | $309.46 |
| AIA | Search | LEAD FORM | $10.00 | 196 | 7 | 1 | 1 | $77.20 | $77.20 |
| Phone Promo | Search | LEAD F... | $20.00 | 744 | 21 | 2 | 0 | — | $221.82 |
| TOTAL | |||||||
| All Active Campaigns | $185.00 | 9,588 | 434 | 132 | 86 | $16.84 | $1,448.40 |
Meta Ads Performance
Total Spend
$4,682
3 Active Accounts
Clicks
2,628
CTR: 2.20%
Impressions
119,581
Avg CPM: $39.16
Leads
221
CPL: $21.17
Account 1 (act_1031103611422721): $2,951.52 spend, 1,547 clicks, 105 leads at $28.11 CPL
Account 2 (act_1709743386305801): $1,730.11 spend, 583 clicks, 58 leads at $29.83 CPL
Account 2 (act_1709743386305801): $1,730.11 spend, 583 clicks, 58 leads at $29.83 CPL
Bulk SMS Campaign
Campaign Stats
Total Recipients
20.3K
81 Published
Delivered
2.41K
90.6% Delivery Rate
Sent
2.66K
13%
Errors
1.93K
9.4%
Message Preview
Dynamic SMS Drip Workflow
Workflow Enrolled
8,421
Active Sequences
Automation Status
Active
24/7 Running
Workflow Overview
Enrollment Growth
Key Insights
Strong Google Ads Performance: 86 conversions at $16.84 CPA across 5 campaigns. AIA PMax #2 leads with 40 conversions at $13.93 CPA. Phone Promo PMax delivers best efficiency at $9.42 CPA with 30 conversions.
Meta Ads Scale Opportunity: Both Meta accounts generating healthy lead volume (163 total leads) at $21.17 CPL. CPM running at $39-85 across accounts — continue optimization.
SMS Engagement Active: 8,421 contacts enrolled in Dynamic SMS drip workflow with 90.6% delivery rate on bulk campaigns. Steady automation providing ongoing engagement channel.